HOW MUCH DO YOU CHARGE?



WILL I GET THE SAME SERVICE AT YOUR LAW FIRM AS OTHER LAW FIRMS THAT CHARGE TWICE AS MUCH? WE DO HEAR THIS QUESTION OCCASIONALLY AND UNDERSTAND WHERE OUR CLIENTS ARE COMING FROM AND WHY THEY ASK THIS QUESTION. FIRST, AS OF THE WRITING OF THIS POST, WE CURRENTLY DO NO TV, PHONE-BOOK, OR BILLBOARD ADVERTISING WHEREAS OUR COMPETITORS ARE PERVASIVE WITH EXPENSIVE AND PERSISTENT TV ADS, BILLBOARDS, RADIO COMMERCIALS, AND FULL-PAGE PHONE BOOK ADS EVERYWHERE YOU LOOK. IT WOULDN’T SURPRISE US IF THEIR ADVERTISING COSTS EXCEED THEIR PAYROLL COSTS. IN OTHER WORDS, IN ORDER FOR THEM TO EARN THE SAME PROFITS AS US, THEY HAVE TO CHARGE MUCH MORE